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The Art of Public Speaking
Our Public Speaking training workshops and one day workshop are designed for both the inexperienced presenter or as a refresher for more experienced members of your company or organization. Our training workshops are offered in most major cities across the United States and Canada. All public speaking skills training workshops are small which will give you all the face to face time you need with our training team.

Our public speaking training workshops (presentation training) will eliminate your fear or lack of experience in public speaking and quickly and dramatically improve your interpersonal speaking skills whether you are persuading, educating, or informing others. Our highly interactive workshops focus on professional business communication including preparation, structure, delivery, and strategy, and how to use visual aids. Both the one day public speaking workshop and the two day public speaking workshop guarantees success in handling questions & answers as well. Contact us today by phone at 713-627-7700 or via email: service@publicspeakingtraining.net

Public Speaking Workshop: Why Your Public Speaking Speech's Ending Doesn't Work And What To Do About It

One of the most common mistakes public speakers make is to plaster a smile on their face and keep it there, regardless of what they’re saying. This is as true for my public speaking skills training students as it is for my corporate storytelling students. I encountered this situation twice in the last month. Quiz time: what's the most important part of your next public speaking speech? The opening? The points that you make in the middle to support your position or idea? Nope, it's the close. The last few words out of your mouth are the ones that will have the greatest impact on your audience. Since this is true, why are you doing such a poor job with your public speaking speech endings?

Where We Are Going Wrong

I'm no different than anyone else - left to my own devices, I'll start writing a public speaking speech from the opening to the close. It turns out that this is exactly the wrong way to go about writing a public speaking speech.
What you really want to be doing is to start by writing out your public speaking speech's closing. Look, your closing isn't going to be all that long and so it sure seems as though you should make each word count. By writing it out you'll be able to craft and polish exactly what you'll end up saying.

An additional benefit of starting with the end is that once you've nailed down just exactly what your main point is, it takes writing the rest of the public speaking speech that much easier. You'll be able to prevent yourself from going off-track because you'll know where you want to leave your audience when your public speaking speech is done.

The "Solution Found" Ending

In the world of music, there are certain forms of music that get repeated in many different songs. The songs are all different; however, if you've studied music then you are able to pick out which form the song is using.
In the world of public speaking it's exactly the same. There are a set of public speaking speech closing "forms" that get used over and over again. You need to pick the one that works the best with the public speaking speech that you are giving.
One of the classic forms is called the "solution found" ending. This type of ending is closely tied to both the opening and the body of your public speaking speech. When used correctly it can work as a powerful tool for convincing your audience.
The solution found ending requires that you start your public speaking speech by explaining to your audience what the characteristics of a good solution to their problem are. It doesn't matter if you are talking about world hunger or how to clean your carpets, it's the same idea.

In the body of your public speaking speech you are going to want to explain the features that your product or idea has. This is where you show the audience why it's such a great product / idea.

In the closing part of your public speaking speech you now relate your product's / idea's features to the characteristics that make up an ideal solution to their problem. It's this mapping of your product / idea to what you framed as being the perfect solution that will convince the audience to choose your solution.

The Funnel Effect

A different classic public speaking speech closing technique is called "the funnel effect". This method is best used when you are giving a public speaking speech that has many different points in it.
The problem with giving a public speaking speech that contains a lot of information is that your audience is going to struggle with trying to identify just exactly what they need to remember when the public speaking speech is over. As the speaker, you can help them out by picking out the two or three key points that you want to remember as they walk away.
The net effect of this is that you create a "funnel" for your public speaking speech. The body has many key points while the closing has only a few - the most important ones.

What All Of This Means For You

As speakers we all want the same thing: to change the world. If we are going to be successful at this then we're going to have to make sure that our audience remembers our public speaking speech once we're done talking.
It's the closing of our public speaking speech that is the most important. In order to make it easy for our audience to remember what we've said, we can use some of the classic forms that have been created in order to design powerful public speaking speech closings.

Two of the classic closing forms are "solution found" and "the funnel effect". Both of these forms allow you to start creating a public speaking speech with a clear ending in mind.

It is the responsibility of the speaker to make it easy for our audiences to remember the main point of our public speaking speech. By creating a great closing, you will have ensured that you are a successful speaker!

By: Dr. Jim Anderson: link

Subject: Public Speaking Workshop