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Our public speaking training courses (presentation training) will eliminate your fear or inexperience in public speaking and dramatically improve your speaking skills whether you are persuading, educating, or informing. Our highly interactive courses focus on professional business communication including preparation, structure, delivery, and strategy, use of visual aids, and handling questions & answers. Contact us today by phone at 713-627-7700 or via email: service@publicspeakingtraining.net
Public Speaking Skills Training: Win New Customers with Public Speaking Courses
The ideas I share in this article are based on personal experiences I have had as an entrepreneur, and strategies/techniques I have developed as a result, to help me achieve my goals. Basically, I use them every now and then depending on whether I assess a particular situation or opportunity to have "good business selling potential". They are not designed to be immediately applicable to every situation, which is why I suggest you think of ways you can adapt them to suit your unique circumstances and/or needs.
How Effective Are You At Speaking Before Important Persons Or Large Audiences About Your Business?
Do you worry or become anxious when you have to speak one-on-one with an important person or before large audiences? Do you have to market products or services to NEW people daily? Do you dread having to make those cold calls to their phones, offices or homes to try making the sale? Are you looking for a proven technique to help you increase your success rate in speaking convincingly to people AT FIRST CONTACT/MEETING?
As a serious minded business owner, you will know that successfully creating (adequate and continuous) awareness about your products/services can be quite a challenging task. I have certainly found it to be so, on a number of occasions! But, I have also always been a person with a passion for problem-solving and process simplification.
To put it another way, I am perpetually on the lookout for cheaper yet more effective way(s) of doing anything I do. My "search" eventually led me to develop for myself - about 4 years ago - what I have called the "Public Speaking for Business Marketing system(PSBM)(TM)" which is designed to enable me cost-effectively boost my marketing efforts when speaking to potential (individual or group) client audiences.
This article offers street-smart, tested and proven strategies you can use to equip yourself to succeed more often in making good and lasting impressions through WHAT YOU SAY and HOW YOU SAY IT(i.e. your communication skills) - especially at formal events like interviews, presentations, business meetings etc.
Speaking Effectively Is Important For Your Business Marketing Success
In doing your business marketing, you will find that sometimes you are required at some stage to have a one-on-one meeting with a prospect, who will want to hear from you exactly how you think your product or service will benefit him/her. In some cases the individual you have to speak with could even be representing a larger group of people, and your ability to CONVINCE him/her that you have something the group or organization needs could win you an invitation to do a presentation to the larger group of decision makers - taking you closer to making the sale you want.
In essence, when I speak here about speaking effectively in public, I refer to both situations i.e. one in which you have to speak with an individual and that in which you have to speak to a group of people, or indeed a large audience.
Without taking the pains to think carefully through and articulate the key benefits of what you have to offer, in a way that you can SAY it to those who need to hear it, you are likely to STRUGGLE to convince your individual or group audiences that they need your service or product. Potential buyers tend to develop cold feet when the seller they are considering is unable to give them CONVINCING arguments/reasons to go ahead and buy, or make enquiries about buying from him/her.
Going by what I have said so far, it becomes obvious that your ability to speak effectively can yield at least two benefits:
(1) Stimulate prospects' interest and consequently generate sales leads.
(2) Help you win MORE (sometimes even paid) speaking opportunities & new clients.
Since the ability to speaking convincingly to your prospective buyer about what you have to offer is so important to generating sales leads or closing sales, I believe it only makes sense to LEARN how to speak MORE effectively in a way that makes the above - and more - happen on a regular basis.
How/Where Can You Find Business Marketing Speaking Opportunities?
1. During your routine business marketing visits - or meetings/appointments - with individual/groups decision makers, This would be a typical one-on-one or small group situation.
2. By writing and sending out letters(or even e-mails) to decision makers introducing yourself and stating that you offer such and such talks, keynote speeches. You would make it known that you are available to speak at conferences/events/meetings/retreats etc organized by individuals or groups fitting our target audience profile.
The second opportunity offers potentially greater rewards because YOU would have been invited by them, meaning(unlike the first opportunity which is a "cold call" situation), the audience is MORE likely to be interested in what you have to say - and sell. In addition, many individuals and groups fitting your target audience profile are likely to be LOOKING for "experts" or "specialists" to deliver "talks" or "keynote speeches" at their special outings or corporate events. Your chances of making even greater marketing impact would therefore be boosted since you get to speak to a large number of potential "buyers" all at once.
But you have to make a success of the speaking outing first - and giving a good speech is only a PART of it! Learn why I say so below.
You Don't Just Need A Speech(es) - You Need A SYSTEM!
It's not just knowing how to speak and then going out to do so. In ADDITION to being a competent and effective speaker, you will also have in your arsenal other things you will do BEFORE you speak, WHILE you speak and AFTER you have spoken, that will help you achieve the business marketing results you want.
1. How can I learn to (write and) deliver speeches that will help me market my products, services or myself to potential customers/clients?
2. How will I get myself repeatedly invited as an "expert-who-speaks" by my target audience?
3. Is it really possible for me to get PAID as a "speaker/educator"? - and if it is, how exactly do I go about making that happen?
Alternatively, enroll for a Public Speaking training programme at a reputable outfit. Questions you have will be answered there.
Then there is a compulsory assignment: Get yourself a copy of Dale Carnegie's book: How TO Develop Self-Confidence & Influence People By Public Speaking AND read it over and over again, till you can virtually recall what is written on the next line while reading the preceding one. It's an excellent book that teaches the art of public speaking in a manner that makes it REAL for the learner.
4. How do I successfully convert enquiries generated through my public speaking activities into new business/patronage?
5. What can I do to reduce the effort it would take to do all the above, so it doesn't tell on my ability to run my business?
Suggestions: Always use low cost business marketing techniques - both offline and especially on the Internet. Prepare Edumercials (Educational Commercials) about your products or services that will be made available as printed handouts - but preferably as downloaded documents from your website, which you can invite the audience you speak to, to visit your website to request using a contact form(to which you will link follow-up auto responders as appropriate).
Your website can do so much work for you here. It provides a very cost-effective medium through which to capture prospects. Your speaking outings, and business cards, etc that you give out to those who ask will drive traffic to your site -since you WILL have invited the recipients/audience to visit your site and get say your free report on a useful/interesting topic.
Your free website newsletter (weekly, or periodical) would ALSO be on offer for subscription by your visiting prospects, and through it, you would stay in touch with visitors and even get them to invite friends to join too, because they're getting useful tips from you!
Convert speeches you deliver to articles and special reports, then offer them for publication online to ezine owners and free submission websites. Make sure to indicate the article is based on a speech you delivered at so and so event, since that adds to your credibility as a recognized authority on the subject. If you have not been invited to speak before, the quality of your articles- if good - can eventually influence decision makers to invite you. Just make sure that by the time they do, you have fully prepared yourself to make a success of the opportunity. In certain cases, you may discover that your writing reputation has preceded you so well, that THEY will be the ones asking you what your speaking FEES are! So, make sure you have THAT already worked out before they ask! :-)
"Luck is what happens when preparation meets opportunity" - Unknown
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Subject: Public Speaking Skills Training