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Public Speaking Skills Training: PowerPoint - Sacred Cow - The Audience Wants a Detailed Agenda
We’ve all seen PowerPoint slides like this. It’s your standard title
and bullet list slide. The title is “Agenda” and below it is a detailed
list of each topic that will be discussed. Oh, don’t forget the Q&A at
the end.
Why do we see these slides all the time? They’re not really helpful.
They encourage us to read and not listen. Many times, they practically
tell the story or enough to give you a false impression of what the
story actually is. What we have here is the sixth sacred cow of
PowerPoint slides: The Detailed Agenda.
This qualifies as a sacred cow because the only reason people seem to
waste our time with these slides is because that’s the way it’s always
been done. That, as we know, is what defines a sacred cow. And like all
sacred cows, this too needs to be turned into hamburger before the
charcoal goes out.
Now I’m not suggesting that you ditch your agenda slides. It’s important
to let the audience know what you’re going to be talking about. A couple
effective ways I have seen this done is when Steve Jobs tells us he’s
going to show us 3 cool new products. There’s no slide saying this or
even what they are. He will, however, have each product introduced by a
big number (1, 2, or 3), followed by the product or a series of
suspense-building slides (think the intro of the iPhone). The beauty of
this is that the agenda is simple and memorable. By not using slides, it
helps build suspense. Alternatively, you can tell your audience the
three things you will be talking about and proceed. This works if
they’re simple, logical, and almost obvious.
If you are going to put your agenda on PowerPoint slides, try an
approach that doesn’t turn your audience off just as you’re getting
started. Stay away, if you can, from the unimaginative agenda = title +
bullet x (n). Of course, it should be visually consistent with your
deck’s overall design as well as be content-appropriate.
Conversational Style. Instead of just saying “Agenda,” try something
like, “What we’re going to talk about today.” Being rigid and
stand-offish can alienate your audience and discourage them from giving
you the attention you want. This is a time to focus their attention on
what you want to share with them.
Pie Chart. Yeah, this is a bit off the wall, but go ahead and create a
pie chart with the pie values being the amount of minutes you intend to
spend on each section. The pie slices give a visual representation of
how much time you intend to spend on each topic, which would be more
effective at facilitating storing this information in memory than using
text alone would be. Don’t display the values, but rather the labels.
Make each pie slice come in one at a time. Oh, and despite how bad 3D
charts are for data, this is a time where you should feel free to go 3D.
Call-outs On A Timeline. Create a line across your PowerPoint slide that
represents the intended length of your presentation. At the appropriate
times along the timeline, insert call-outs for each topic. Again, bring
them in one at a time. Because time is linear, this is by far more
effective than the pie chart approach and infinitely more effective than
simple bullets.
Blocks On A Timeline. Another timeline-based approach is to take boxes
and add them to the timeline one after the other, each representing a
topic.
There is no one way to share your agenda, but displaying a detailed or
even a simple, yet unoriginal PowerPoint agenda slide does you no
favors. Get creative. Try any of these ideas or come up with your own
creative way to let your audience know quickly, simply, and effectively
what you’ll be talking about.
Mike Pulsifer: link
Subject: Public Speaking Skills Training
