One of the worst mistakes you can make as a
public speaker is talking too long. Not only will you send some folks to
never, never land, you will make some of them downright mad. It doesn't
matter if your entire speech was brilliant and the audience came away
with information that will change their lives. If you talk too long,
they will leave saying, "That speaker just wouldn't quit." Don't let
this happen to you! Say what you have to say and sit down. Before you
do, give them a well thought out closing.
The last thing you say may be the most
remembered. You must put as much time into selecting and practicing your
closing as you put into any other part of your presentation. Just like
your opening, your closing does not have to be humorous. It could be
motivational, challenging, thoughtful, respectful of the length of the
presentation, or it could restate your point in a different way. This
ending segment will have a strong influence on what the audience takes
home with them when you are done. Please, at sometime during your talk
ask the audience to do something. Many a great NO ZZZZZs talk went no
further than the walls of the meeting room because the audience wasn't
moved to action. If you haven't ask them to do something by now, the
closing is your last chance.
If the subject is appropriate, I happen to be
fond of humorous closings for several reasons. If you leave them
laughing and applauding, you will exit, but an extremely positive
impression about you will remain. Another good reason to leave them
laughing is that the room will not be deadly silent as you are walking
back to your seat. I hate when that happens. I do love laughter and
feeling good; finishing a speech humorously gives me and the audience an
opportunity to feel great. Speeches that are for entertainment purposes
only should generally leave the audience laughing.
Finally, if the subject is not appropriate to
end with laughter, you could end with a touching story or quotation that
leaves the audience thoughtful and quiet. Even the most serious public
speaking subjects can benefit from humor, but the humor should be
sprinkled throughout the body of the presentation. Don't put it at the
end because closings are powerful and the audience will think your
overall attitude toward the subject is flippant.
This same technique can be very effective in
ending a mostly humorous speaking engagement. Have them laughing all
along while you make your points. Then finish seriously. This contrast
will create a great impact. It will convey the fact that you believe in
a lighthearted approach to the subject, but the results are very serious
to you.
Don't be afraid to use humor when you speak in
public. Just make sure you learn to do it right.