According to The Book of Lists, the fear of public speaking ranks number one in the minds of the majority of people. Far above the fear of death and disease, comes the fear of standing in front of a crowd. We all want to be movie stars, but are terrified of the spotlight. I have some opinions about why this happens, to be covered in a future article.

My first public humiliation came when, as a top-heavy mushroom in the second grade play, I fell off the stage. I hid for weeks. Kids are more cruel than any other species of animal, since they tell the truth. Surely I would never be a whole human being again. I might as well have died. Two days later, all of the other kids had forgotten the whole thing.

My next recollection of public speaking was in the fifth grade, when Ms. Norris the Nasty announced, "Mr. Eggleston, your 10 minute speech will be, The influence of Persian Literature on the New Jersey Turnpike Design," or something equally stupid, I again bombed. Finally, I had a temper tantrum. It was on stage, in assembly. I will always remember how the words were propelled from me by some supernatural, alien force.

"Miss (We Didn't Have Ms. in those Days) Norris, I spent all year trying to get somebody to listen to me. Now that you want to listen, why can't I talk about what I want to say? "

After having to write I must not yell at the teacher in assembly, 500 times, I discovered that I had earned a new respect among my peers. I was an INSTIGATOR! This rebellious nature has stuck with me through today. I have learned to channel it somewhat, and temper it a lot, but it is nevertheless there, and has become an asset rather than a liability.

What has this little anecdote added to the message? Not a lot, except I just told you two of the most embarrassing moments in my life, and you are still reading (listening to) this! It was not the end of the world. Soon, I realized that as long as I believed in what I was saying, I could say it! The more passionately I believed it, the more passionately I talked about it.

The real great awakening came quite a few years later when I realized that umpty million years from now, when the sun grows to burn the Earth to a cinder, that stupid mushroom is not very important in the cosmic sense.

Once I realized that if I become sufficiently important to be paid to legally humiliate myself in front of people, who are sufficiently important to really matter, I will never have to work again!

I stopped worrying about what people would think about me, when I realized how seldom people think about anyone but themselves.

There is no real trick to public speaking, there is only confidence.

If you can not begin by having confidence in yourself, you must begin by having confidence in your message.

Yes, I was an obtuse bore, but eventually someone asked me to come talk to their customers about my current obsession, quality. How many people could it be, 8 or ten? I arrived at a building that looked like a city on Krypton and suddenly got that fear again.

When I was ushered into a quiet little conference room, complete with tea and crumpets, I lost a bit of that fear. I began rehearsing what I was going to say, focusing on how I was going to concentrate on only one person at a time, and talk personally to every one, even if there were as many as 15 or 20 people. From time to time, someone would pop their head in to announce that the audience would arrive in ten or fifteen minutes. On the five minute call, I paid a visit to the water closet, and was steeled for the worst.

Eventually someone popped in and with the tone of a judge invoking death by slow torture said, "Mr. Eggleston, You're Up."

I sort of blindly followed her into this grand auditorium, filled with more people that have ever existed in one space since Woodstock. The house lights were up, and I could see all of their faces. Worse yet, they could see me. Is my tie straight, is my shirt stained, oh my God is my fly down?...

Help me, I'm dying out here!

I heard the last syllable of my name over a PA speaker that surely belonged in Yankee Stadium. Some deep voiced, macho announcer type shook my hand, pointed me to a white dot in front of a microphone, and pronounced sentence on my soul.

"Good morning ladies and gentlemen, my name is Steve Eggleston, and I'm here to help you get excited about quality!"

Now wait -- anticipate -- "My God, I have their attention! No tomatoes, cream pies, boos or Bronx cheers. Hey, that was pretty easy, I'm going to go for it."

I stepped out of the character that was Steve Eggleston, the timid wimp, and into the character that was Steve Eggleston, confident public speaker, quality expert and slayer of dragons.

I have little memory of my performance, only that when it was over, there was applause. I was at once exhilarated and exhausted. This, however, was a very well scripted and thoroughly rehearsed speech. The Torture Master, however, had not finished with me. He stepped to the mike and announced on my behalf;

"...I am certain that Mr. Eggleston won't mind entertaining a few questions from the audience..."

Oh no... free fall... no net... no Kevlar vest!!!!!! - and worst of all, no carefully scripted character behind which to hide!

Here, however, I could talk to one person at a time. I could let my gaze wander while I was speaking, but would always return to that one person.

When I finished with the question and answer session, there was again, applause. I knew I had done well, and was booked for a repeat performance.

From that trial by fire forward I would never again find myself terrified of a live audience.

Yes, I get nervous, but it is not the counterproductive gnawing fear that I had shared with so many other people. Nerves are good. They help you think of details you might otherwise forget. "Check Your Tie, Check Your Fly, Say It Right then Say Good-bye!"

Coming to a minor revelation, I realized that the "rules" for speaking that I had heard for years were true. Know your subject, prepare both intellectually and emotionally, speak with confidence, and be sincere, whether you mean it or not.

The next hurdle was the Television Camera. I had spent a lot of time behind a camera, as a still photographer, and as a fill in studio camera operator for a Washington, DC television station, but the front of one was a different story. Again, some rules apply.

One of the secrets of being a good photographer of people, is to relate to the subject, and get them to relate to you. If done well, the camera soon ceases to exist. It becomes an extension of the photographer's persona.

When it finally became my turn in the television lights, I arrived early, and introduced myself to the camera operators. Not just a "Hi, I'm Steve," but I took time to chit-chat with them for a few minutes while they were setting up. Since I established a prior dialogue with each of them (at least in my mind,) it was relatively easy to look through the camera, and speak to the person behind it.

I pretended that the camera crew, stage manager and director were interested in what I had to say. They verified their interest when they vied for my attention by turning on little red lights on top of their cameras.

Still-picture cameras, however, continue to make my toes curl. Luckily, I have become quite skilled at avoiding them.